Experience – Advancing Arts and Culture
We work collaboratively with arts & cultural organizations to develop new strategies, plans, and creative campaigns to enhance reputation, expand audiences and increase revenue.
Our clients include fine arts museums, art schools, theater and dance companies. While they vary in size and pursuit, all share a common mission to advance the Arts for the benefit of broad and diverse audiences.
Examples of our work include:
- Strategies to Develop Audiences — Expanded social media platforms, increased engagement, and adapted dynamic pricing strategies resulting in increased participation among a much-needed younger audience.
- Brand Development / Brand Re-Refresh — Re-positioned an established cultural organization to be more relevant with digital marketing strategies and a new brand identity.
- Subscription Campaigns — Developed an integrated plan and drove higher acquisition and renewal rates (+10%) in a flat market.
- Marketing Materials — Developed more dynamic materials using stronger imagery and messaging to reflect a company’s new direction. Resulted in an increase in new participants and members.